What is the competitive strategy for Tartan Corporation?a. Cost leadership because of increased competitionb. Differentiation because of innovationc. Differentiation because of unique products and high qualityd. Cost leadership because of cost pressures in the industry
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
What is the competitive strategy for Tartan Corporation?
a. Cost leadership because of increased competition
b. Differentiation because of innovation
c. Differentiation because of unique products and high quality
d. Cost leadership because of cost pressures in the industry
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