Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 3SC
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Question
Which of the following is the LEAST important concern for an MNE implementing a differentiation strategy?
A) Organizational activities and standardizing products to maximize efficiency
B) Customers no longer see sufficient value to justify the price premium
C) Customers' expectations change
D) A rival introduces a newer, cooler, higher-performing alternative
E) Counterfeits that offer a cheaper imitation
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