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9._________Fatiza majored in marketing and really enjoyed studies in market research. Through research on the Internet and in the university library, she discovers that an industry appears to have significant positive external trends. She interprets this as a(n) . alternative strength weakness opportunity internal analysis

9._________Fatiza majored in marketing and really enjoyed studies in market research. Through research on the Internet and in the university library, she discovers that an industry appears to have significant positive external trends. She interprets this as a(n) . alternative strength weakness opportunity internal analysis

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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9._________Fatiza majored in marketing and really enjoyed studies in market research. Through research on the Internet and in the university library, she discovers that an industry appears to have significant positive external trends. She interprets this as a(n) .

  1. alternative
  2. strength
  3. weakness
  4. opportunity
  5. internal analysis
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