Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Walmart's strategy is ________.
Group of answer choices
innovation
differentiation
customer oriented
cost leader
Expert Solution
Step 1
Walmart uses various methods to understand the needs and expectations of its customers. The use of CRM tools helps the company to keep a track on the purchase habits and buying behaviors of the customers. The company also evaluates the presence of the its customers on various digital platforms like what social media posts they like, what do they share, about what topics do they talk etc. All activities of the customers are tracked by the company to understand the changing customers preferences so that strategies can be formulated accordingly.
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