Conduct an industry analysis on the Performance Sport Apparel Industry for Under Amour, using the analysis tools below.  Then, use the results of your analyses to draw conclusions regarding the Opportunities and Threats that face firms in the industry.  Use as much space as necessary.  Remember, you are analyzing the industry, not a particular company in that industry. Please use bullet points. Industry Characteristics: (market size, growth rate, competitors, etc.)

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Conduct an industry analysis on the Performance Sport Apparel Industry for Under Amour, using the analysis tools below.  Then, use the results of your analyses to draw conclusions regarding the Opportunities and Threats that face firms in the industry.  Use as much space as necessary.  Remember, you are analyzing the industry, not a particular company in that industry. Please use bullet points.

Industry Characteristics: (market size, growth rate, competitors, etc.)

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Step 1 Introduction:

The Performance Sports Apparel Industry is a competitive market characterized by rapidly changing trends in both design and marketing. This industry analysis will evaluate the Performance Sports Apparel Industry through examination of key industry characteristics such as market size, growth rate, competitors, and more.

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