When has document design [either in business documentation or product branding/logo] impacted your perception of the company either positively or negatively?  Be specific about the design elements that created that impact.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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(Chapter 5 of the text discusses document design guidelines and the impact that a visually pleasing document can have on the audience. This concept applies to the P3 communication process of planning, packaging, and perfecting. Document design falls into the "packaging" category. The more visually inviting something is, the more likely we are to take a closer look.)

When has document design [either in business documentation or product branding/logo] impacted your perception of the company either positively or negatively?  Be specific about the design elements that created that impact.

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