3. An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product? a. Business b. Process materials c. Raw material d. Convenience e. Consumer 14. If a brand is extended too many times, one major risk is that it can lead to _____. a. family branding b. brand dilution c. co-branding d. line extensions e. generic branding
3. An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product? a. Business b. Process materials c. Raw material d. Convenience e. Consumer 14. If a brand is extended too many times, one major risk is that it can lead to _____. a. family branding b. brand dilution c. co-branding d. line extensions e. generic branding
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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13. An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product?
a. Business
b. Process materials
c. Raw material
d. Convenience
e. Consumer
14. If a brand is extended too many times, one major risk is that it can lead to _____.
a. family branding
b. brand dilution
c. co-branding
d. line extensions
e. generic branding
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