It is due today. I need help In the context of testing a new product, which of the following is true of test marketing? A. It refers to a type of market testing in which a representative piece of the total market is chosen for a dress rehearsal. B. It refers to a type of market testing that involves the sale of a (primarily) consumer product by a maker directly to a consuming unit. C. It refers to a type of market testing that involves presenting a product to customers to find out if they would buy the product if it were actually available. D. It refers to a type of market testing in which each store selling a product is used as a mini-city instead of using whole cities.

Product development is the actions taken by manufacturers or companies to either improve an existing product or totally redesign a new product for the market. A product's development begins with an idea, which is then screened to design the product so that it may be introduced to the market. The development could be based on a variety of criteria, including product quality, customer service, and brand image. As a result, determining the need for a product becomes a part of marketing research. The product development stages include - Idea Generation, Idea Screening, Concept testing, Marketing strategy development, Business Analysis, Product Development, Testing & Execution, and Commercialization. Test marketing step in product development is conducted before the commercialization process takes place of the new product where the product is been launched in the market to test its demand. It signifies that how the product can be introduced, advertised, produced, packaged, distributed, and eventually sold to the customers in the target market. In general, companies use standard, controlled, and simulated testing methods. Companies may evaluate the functionality of the product as the testing give insights related to the pressure that the product is capable of getting through and capabilities of creating demand in the real marketplace. The companies get the advantage of quality assurance by performing test marketing strategies. A. Incorrect. Test marketing is not linked to random sampling. B. Incorrect. Test marketing is not direct selling. D. Incorrect. Test marketing is the process of gauging the reaction of the prospective target audience to a new product before the commercialization or mass introduction of the product. C. Correct. It involves testing the product and the marketing plan in a realistic market scenario. The product is sold to distributors and retailers by the sales team. Marketing mix strategies are developed and put into action. The marketer tracks sales perform customer and distributor surveys and monitors in-store activities to assess the test market's performance. Thus, (C) is the correct option.

Answered: In the context of testing a new…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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		A. It refers to a type of market testing in which a representative piece of the total market is chosen for a dress rehearsal.
		B. It refers to a type of market testing that involves the sale of a (primarily) consumer product by a maker directly to a consuming unit.
		C. It refers to a type of market testing that involves presenting a product to customers to find out if they would buy the product if it were actually available.
		D. It refers to a type of market testing in which each store selling a product is used as a mini-city instead of using whole cities.