It is due today. I need help In the context of testing a new product, which of the following is true of test marketing? A. It refers to a type of market testing in which a representative piece of the total market is chosen for a dress rehearsal. B. It refers to a type of market testing that involves the sale of a (primarily) consumer product by a maker directly to a consuming unit. C. It refers to a type of market testing that involves presenting a product to customers to find out if they would buy the product if it were actually available. D. It refers to a type of market testing in which each store selling a product is used as a mini-city instead of using whole cities.

Product development is the actions taken by manufacturers or companies to either improve an existing…

Answered: In the context of testing a new…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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It is due today. I need help

In the context of testing a new product, which of the following is true of test marketing?

		A. It refers to a type of market testing in which a representative piece of the total market is chosen for a dress rehearsal.
		B. It refers to a type of market testing that involves the sale of a (primarily) consumer product by a maker directly to a consuming unit.
		C. It refers to a type of market testing that involves presenting a product to customers to find out if they would buy the product if it were actually available.
		D. It refers to a type of market testing in which each store selling a product is used as a mini-city instead of using whole cities.