Which of the following BEST describes an accurate marketing mix core linkage for price and customer cost?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following BEST describes an accurate marketing mix core linkage for price and customer cost?

  a.

A cooler company colors their coolers going in camouflage. Customer receives the feeling of being rugged and adventurous.

  b.

A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous.

  c.

Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives the feeling of being stylish and prestigious.

  d.

Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives good value and the feeling of being stylish

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