What should the company do to improve the fit between its new management hires and its new business strategy?
Red Lobster operates over 670 casual-dining seafood restaurants in the US and
Canada, employing more than 63,000 people. When Red Lobster developed a new
business strategy to focus on value and improve its image, it established a new vision,
mission, and goals for the company. The restaurant chain simplified its menu with the
highest-quality seafood it could offer at mid-range prices traded its restaurants’
tropical themes for a crisp, clean look with white-shirt-and-black-pants uniforms for
its employees, and added Northeastern coastal imagery to its menu and Web-site.
Executing the new mission and differentiation strategy required hiring fun,
hospitality-minded people who shared its values.
Although Red Lobster had not had any problem with hiring restaurant managers,
the company felt that the managers it hired did not always reflect Red Lobster’s
strategy, vision and values. The company also realized that their old job descriptions
and specifications did not reflect the passion its new strategy needed from its
employees.
Red Lobster is looking for your advice. The restaurant wants you to answer the
following questions:
Questions-
a. What should the company do to improve the fit between its new management
hires and its new business strategy?
Reference should be mandatory
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