What are some environmental influences on food policy?  Identify one current 'health food' trend, choose a specific food product, and develop strategies on addressing food production's negative environmental impact.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are some environmental influences on food policy?  Identify one current 'health food' trend, choose a specific food product, and develop strategies on addressing food production's negative environmental impact.

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Step 1: Definition of Product

Please find the answer below.


PRODUCT: 

The object being sold is referred to as a product. A service or an object both qualify as products. It could take on a physical, virtual, or cyber form. Every product has a cost associated with it, and each one has a price. The market, the quality, the marketing, and the group that is being targeted all affect the price that can be charged.


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