What key resources and capabilities does AirBnb possess that support its strategy? What are its core competencies? Give evidence other than the company's own claims. Use Porter's value chain analysis graphic.
What key resources and capabilities does AirBnb possess that support its strategy? What are its core competencies? Give evidence other than the company's own claims. Use Porter's value chain analysis graphic.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What key resources and capabilities does AirBnb possess that support its strategy? What are its core competencies? Give evidence other than the company's own claims. Use Porter's value chain analysis graphic.
Expert Solution
Introduction
Airbnb - Airbnb is a company website which provides Hotel booking and breakfast at lower price as compare to other companies website.
Airbnb come in market so late because market is already captured by other companies. Airbnb to get successful in market company work on its plans and strategy to reach its goals.And the strategies are very much effective to beat other companies in market.
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