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How Airbnb strategy(ies) impacts its organizational structure? (for a Strategic Management class.)
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- You are the manager of Canadian markets for Excite Travel, a firm that provides incentivetravel, meeting management and event planning to a range of companies from the tech startup to the Fortune 500. In your department, you have reporting to you two customer serviceagents who work with clients from the design phase to implementation. Anna, the longerserving agent, is great at providing ongoing service to Excite Travel’s established market; herrevenues are about 20% higher than those of the other agent, Maria. Maria, less experiencedthan Anna, has been very effective in bringing onside new clients for the firm and has showna skill for innovation; her revenues have been growing at a faster rate than Anna’s. In a recentcareer discussion, Maria has indicated some impatience with her lack of opportunity at ExciteTravel.Each year, Excite Travel provides an annual bonus to each of its employees. The bonusassigned to each person takes into account not only the revenue produced but also the…1. Explain why E-Commerce Security is important to support Payment Systems for E-Commerce. Use examples from E-Commerce Security. Explain how one of the recent exploits and losses to consumers shows the importance of electronic security and how that failure could have been prevented. 2. Why are Security and Payment Systems so important to eCommerce? Do they also impact the overall viability of the business? How are they used within the marketing of eCommerce (address positive and negative aspects)?Homework 5: Choose two among the following companies. Describe which business models they use? (B2B, B2C,..) Have the Internet and social media affected their business? How? Which forms of online presence have they used? Which digital marketing channels have they used? have they used Social Media Marketing? How? Хреng v Booking.com * Skechers v Li Ning * Holiday Inn * Nike v Vivo v Bilibili * DJi v Pioneer v Perfect Diary v Zara * Guazi * Maybelline v Tesla Haidilao v Lynk&co v Oreo * M&M's * Huawei * Heinz * KFC * Pizza Hut v Lancom * NIO * Ping An Insurance * Chanel v Louis Vuitton V JI HOTEL v Sephora
- Conduct BCG matrix for Apple to analyze its portfolio.Learning Activity - Marketing 2150 Spring 2020 Chapter 15- Bringing It All Together Growth Strategies: Where Do We Want To Go? In this learning activity, we will develop skills related to describing how strategy is developed at the corporate, business unit, and functional levels in an organization. Knowing where the organization is at the present time enables managers to set a direction for the firm and allocate resources to move in that direction. Two techniques to aid in these decisions are the (1) business portfolio analysis and (2) market- product analysis. The Boston Consulting Group's (BCG) business portfolio analysis uses quantified performance measures and growth targets to analyze a firm's business units (called strategic business units or SBUS by BCG) as though they were a collection of separate investments. Read the mini case study below and respond to the questions that follow. If in 1997 a customer had been charged a late fee of $40 for a VHS tape of Apollo 13, what might…Corporate level strategies, also referred to as grand or master strategies, provide direction and represent roadmaps that the organisation can use to achieve it strategic goals.Dissect the corporate level strategy followed by Spotify.
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- How would MMM use the BCG portfolio analysis to assess their product / business strategy? Please do fast ASAPRead this short memo: Following a thorough analysis of the competitive streaming landscape, I am pleased to present the value proposition of Paramount+. Paramount+ distinguishes itself with a unique approach to delivering value to customers. Paramount+ delivers a compelling value proposition to U.S. customers. It offers extensive and diverse content for clients in the United States, and the value proposition of Paramount+ is enticing. It has a large and diverse content library, unique original programming, live sports coverage, breaking news updates, affordable subscription options, and the ability to trial the service for free. Whether you enjoy premium entertainment, sports, or staying up to date on current events, Paramount+ is a versatile and affordable streaming service to explore. Its commitment to providing a diversified range of content and accessibility options highlights its appeal to a broad audience, positioning it as a leading contender in the competitive streaming…i2iFunding provides affordable unsecured loans to borrowers such as people with no credit history, small businessmen, self-employed personnel, grade 4 government employees, newly employed salaried personnel, and many others who are not serviced by banks or NBFCs. i2iFunding is India's leading NBFC-P2P and provides up to 10 lakhs of unsecured loans for both personal usage and business expansion purposes and these loans are funded by retail lenders registered on their platform. i2i's large focus segment is borrowers who have never taken loan previously from organized institutions, thereby supporting Indian Government's mission to increase financial inclusion.They connect verified borrowers looking for unsecured personal loans and investors looking for alternative investment opportunities for higher returns. i2iFunding does detailed Credit Risk evaluation each borrower and only qualified borrowers are made live on portal along with recommended interest rate and risk category. Once the…
