A billionaire from Russia is interested in investing in Indonesia. The investment is carried out in the form of making a spice startup company because Indonesia is rich in the best spices in the world. Several business model options are considered between offline, online, or hybrid. 1. Competitive Threats and E-Business Strategic Decision (use assumption to accomplish the mini case), Explain the Competitive Threats Acting on the Digital Business from the "The Generic Strategy Process Model". 2. Identify the ideal customers for target buyer and explain why? Demographic Psychographic Technology use 3. Explain the Customer life cycle that needs to consider by the company to ensure the end to end journey / road map to be prepared for the customers (use assumption to accomplish the mini case)
A billionaire from Russia is interested in investing in Indonesia. The investment is carried out in the form of making a spice startup company because Indonesia is rich in the best spices in the world. Several business model options are considered between offline, online, or hybrid.
1. Competitive Threats and
2. Identify the ideal customers for target buyer and explain why?
-
- Demographic
- Psychographic
- Technology use
3. Explain the Customer life cycle that needs to consider by the company to ensure the end to end journey / road map to be prepared for the customers (use assumption to accomplish the mini case)
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