What is business intelligence? Raw facts that describe the characteristics of an event or object. Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources. Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. Data converted into a meaningful and useful context.

What is business intelligence? Raw facts that describe the characteristics of an event or object. Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources. Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. Data converted into a meaningful and useful context.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Q. 6 What do you want to get out of the mentorship?
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