What is a product? 2) How can You classify products? 3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university
What is a product? 2) How can You classify products? 3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1) What is a product?
2) How can You classify products?
3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university
4) Give your own examples of Staple products, Impulse products, Emergency products, Shopping products, Specialty products and Unsought products.
5) Let's say you become an entrepreneur, What would be the product that you'd like to introduce to the market? Give reasoning why you choose this product? What is your competitive advantage in the market? Can you compete globally with your product?
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