1/Explain how Information technology can be used by a business to increase switching costs that lock in its customers or suppliers? Use business examples to support your answers. 2/Explain how a process in one of the functions of business can be improved via utilizing Internet technologies? Choose one example and evaluate its business value.
1/Explain how Information technology can be used by a business to increase switching costs that lock in its customers or suppliers? Use business examples to support your answers. 2/Explain how a process in one of the functions of business can be improved via utilizing Internet technologies? Choose one example and evaluate its business value.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1/Explain how Information technology can be used by a business to increase switching costs that lock in its customers or suppliers? Use business examples to support your answers.
2/Explain how a process in one of the functions of business can be improved via utilizing Internet technologies? Choose one example and evaluate its business value.
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