1. What are the competitive advantages of Visa so that it becomes a global payments powerhouse? Using value chain analysis, identify the source of Visa's competitive advantage.
1. What are the competitive advantages of Visa so that it becomes a global payments powerhouse? Using value chain analysis, identify the source of Visa's competitive advantage.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Based on the case of Visa: Adapting to a World of Fintechs, provide answers to these questions:
1. What are the competitive advantages of Visa so that it becomes a global payments powerhouse? Using value chain analysis, identify the source of Visa's competitive advantage.
2. Why does the presence of Fintech threaten Visa's competitive position?
3. Provide recommendations on Visa's strategies to strengthen its competitive position in the face of Fintech. Defend, Collaborate or Embrace? Give an argument for your recommendation by using a pros and cons analysis or a criteria-based analysis.
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