Suppose you are a Strategic Manager of Domino's Pizza. Among the existing rivals, your company wanted to grab market opportunities and nullify external threats by analyzing their strengths and weaknesses in the particular fast-food chain industry. Now, identify the types of industry (Blue/Red Ocean Strategy) they need to compete. Why we consider the Blue- Ocean strategy is a special kind of offensive strategy?

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Foreign Market Entry

Foreign market entry allows firms to sell their goods and services in the international market and expand their business in non-domestic markets. There are many foreign market entry strategies. A firm must take into account internal and external determinants while choosing the appropriate foreign market entry strategy. Few internal determinants include the firms’ objectives and global exposure, and the company’s financial and human resources. The external determinants include marketing, shipping, transportation costs, and degree of political, economic, and operational risks. Also, they involve the market size, competition level, and government laws of the targeted foreign market.