Please let me know which is the correct option: Identify, in the correct order, the key steps which must be followed when developing a global strategy: a. Develop the core strategy, internationalize the core strategy, globalize the core strategy b. Decide whether to globalize, where to globalize, internationalize the core strategy c. Develop the core strategy, locally market the core strategy, internalize the core strategy d. Decide whether to globalize, where to globalize, how to globalize
Please let me know which is the correct option: Identify, in the correct order, the key steps which must be followed when developing a global strategy: a. Develop the core strategy, internationalize the core strategy, globalize the core strategy b. Decide whether to globalize, where to globalize, internationalize the core strategy c. Develop the core strategy, locally market the core strategy, internalize the core strategy d. Decide whether to globalize, where to globalize, how to globalize
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.6: Determining A Market Entry Strategy
Problem 1LO
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Please let me know which is the correct option:
Identify, in the correct order, the key steps which must be followed when developing a global strategy:
a.
Develop the core strategy, internationalize the core strategy, globalize the core strategy
b.
Decide whether to globalize, where to globalize, internationalize the core strategy
c.
Develop the core strategy, locally market the core strategy, internalize the core strategy
d.
Decide whether to globalize, where to globalize, how to globalize
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