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Case Study Chapter 1: Marketing: Creating and Capturing Customer Value "Company Case: Abou Shakra Restaurant: Creating Customer Value the old-fashioned way” Text Book: Principles of Marketing (Kotler & Armstrong), 16th ed. Pearson education. Read the case study and answer all the questions given at the end of the case study. Your answer will be assessed based on your understanding, able to relate it to the concepts discussed in class and discussing it appropriately. Make sure to mention references for the citations.

Case Study Chapter 1: Marketing: Creating and Capturing Customer Value "Company Case: Abou Shakra Restaurant: Creating Customer Value the old-fashioned way” Text Book: Principles of Marketing (Kotler & Armstrong), 16th ed. Pearson education. Read the case study and answer all the questions given at the end of the case study. Your answer will be assessed based on your understanding, able to relate it to the concepts discussed in class and discussing it appropriately. Make sure to mention references for the citations.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Case Study Chapter 1: Marketing: Creating and Capturing Customer Value "Company Case: Abou Shakra Restaurant: Creating Customer Value the old-fashioned way" Text Book: Principles of Marketing (Kotler & Armstrong), 16th ed. Pearson education. Read the case study and answer all the questions given at the end of the case study. Your answer will be assessed based on your understanding, able to relate it to the concepts discussed in class and discussing it appropriately. Make sure to mention references for the citations.
Transcribed Image Text:Case Study Chapter 1: Marketing: Creating and Capturing Customer Value "Company Case: Abou Shakra Restaurant: Creating Customer Value the old-fashioned way" Text Book: Principles of Marketing (Kotler & Armstrong), 16th ed. Pearson education. Read the case study and answer all the questions given at the end of the case study. Your answer will be assessed based on your understanding, able to relate it to the concepts discussed in class and discussing it appropriately. Make sure to mention references for the citations.
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