We Buy Clothing is an online store catering for both men and ladies clothing. The company has been in business for 4 years and makes a profit from the online sales. In order to compete with its competition, the marketing manager, Vernon Cross, has decided to improve the marketing information system. He decides that the shop should send out catalogues to its customers and keep track of its customer’s buying habits, perform target marketing and provide a more specialised experience for its customers. The company has approximately 350 clients on their current system. This record keeping system is merely an excel spreadsheet with all the necessary client details The company projects to grow this client base to 1500 clients by the end of the next financial year in 12 month’s time. The company is embarking on a huge investment drive. Token cards provide two factor authentication, Explain this concept [3]

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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We Buy Clothing is an online store catering for both men and ladies clothing. The company has been in business for 4 years and makes a profit from the online sales.

In order to compete with its competition, the marketing manager, Vernon Cross, has decided to improve the marketing information system.

He decides that the shop should send out catalogues to its customers and keep track of its customer’s buying habits, perform target marketing and provide a more specialised experience for its customers.

The company has approximately 350 clients on their current system. This record keeping system is merely an excel spreadsheet with all the necessary client details

The company projects to grow this client base to 1500 clients by the end of the next financial year in 12 month’s time. The company is embarking on a huge investment drive.

  1. Token cards provide two factor authentication, Explain this concept [3]
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