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1) Haziq ordered a mini drone with a discount of RM 22 received from one online catalog. However, he was charged an additional RM 10 as a delivery charge not mentioned anywhere in the catalog. He decided to no longer buy anything from the retailer of the catalog. Catalog retailers have lost customers due to the Select one: gap. A. communication B. delivery C. knowledge D. study

1) Haziq ordered a mini drone with a discount of RM 22 received from one online catalog. However, he was charged an additional RM 10 as a delivery charge not mentioned anywhere in the catalog. He decided to no longer buy anything from the retailer of the catalog. Catalog retailers have lost customers due to the Select one: gap. A. communication B. delivery C. knowledge D. study

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This is a sub topic of management which is retail.
1:24 D O S • 4G+ % O 58% You Just now 1) Haziq ordered a mini drone with a discount of RM 22 received from one online catalog. However, he was charged an additional RM 10 as a delivery charge not mentioned anywhere in the catalog. He decided to no longer buy anything from the retailer of the catalog. Catalog retailers have lost customers due to the Select one: A. communication gap. B. delivery C. knowledge D. study 2) Large-scale promotional efforts are ideal for retailers who Select one: A. favors access over frequency B. has high customer loyalty C. has a low advertising budget D. experiencing a high season round 3) A retailer seeks to minimize direct price competition between its goods and services. Which branding philosophy should this retailer use? Select one: A. private branding B. generic branding C. manufacturer branding D. mixed branding 4) Retailers that experience high seasonal rounds can reduce labor costs during peak seasons through Select one: A. cross -training and developing self -service options for users B. standardization of employment C. be careful in choosing employees D. develop employee performance standards
Transcribed Image Text:1:24 D O S • 4G+ % O 58% You Just now 1) Haziq ordered a mini drone with a discount of RM 22 received from one online catalog. However, he was charged an additional RM 10 as a delivery charge not mentioned anywhere in the catalog. He decided to no longer buy anything from the retailer of the catalog. Catalog retailers have lost customers due to the Select one: A. communication gap. B. delivery C. knowledge D. study 2) Large-scale promotional efforts are ideal for retailers who Select one: A. favors access over frequency B. has high customer loyalty C. has a low advertising budget D. experiencing a high season round 3) A retailer seeks to minimize direct price competition between its goods and services. Which branding philosophy should this retailer use? Select one: A. private branding B. generic branding C. manufacturer branding D. mixed branding 4) Retailers that experience high seasonal rounds can reduce labor costs during peak seasons through Select one: A. cross -training and developing self -service options for users B. standardization of employment C. be careful in choosing employees D. develop employee performance standards
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