Using a marketing planning framework of your choice, prepare a medium term strategic marketing plan and present it to the board of directors by including the following areas • Strategic intent (Vision/ Mission and Values) • Marketing objectives • Market segmentation - STP
Using a marketing planning framework of your choice, prepare a medium term strategic marketing plan and present it to the board of directors by including the following areas • Strategic intent (Vision/ Mission and Values) • Marketing objectives • Market segmentation - STP
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Using a marketing planning framework of your choice, prepare a medium term strategic marketing plan and present it to the board of directors by including the following areas
• Strategic intent (Vision/ Mission and Values)
• Marketing objectives
• Market segmentation - STP
• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy, competitive advantage
• Tactics - 7 Ps, Organizational structure
• Actions & Control - Balance score card, Budgets, Schedules
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