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What is market segmentation and what does it mean to proflie the target audience?

What is market segmentation and what does it mean to proflie the target audience?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marketing Strategy: BeeCell’s Customer Acquisition Strategy

a. What is market segmentation and what does it mean to proflie the target audience? 

b. what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign? 



Expert Solution
Step 1 what is market segmentation

It can be defined as the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits

Or simply we can just jay target marketing is matching marketing efforts to the needs of a specific market segmantation

the main purpose for its implementation is to identify different groups within your target audience so that you can deliver more targeted and valuable messaging for them

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