This quality exists when other companies cannot duplicate the value delivered to the customer O sustainable competitive advantage O competitive intelligence O defensive growth O retrenchment O defensive values
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- Which of the following concepts will be gained by a company when it performed better than its competitors in satisfying target consumers? A) Competition B) Competitive advantage C) Competitive price D) Competitive awarenessInnovation involves Select one: a. a goal to be achieved b. producing current products c. developing a new product O d. changing the size of a current product O O OA10
- Imagine yourself as Business Development Manager in ABC and your task is to create new business strategies for your products and increase sales volume and diverse customer portfolio. Before you start, we would like to give some information about our current customer portfolio as follows: Customer Segment Percentage of segment Revenue Stream High-end / Michelin Restaurants 37% 50% Mid to High Restaurants 43% 34% Cafes / Small Restaurants 20% 16% Table shows our customer distribution by percentage of each segment and share of each segment in total revenue. Questions: (a) How would you increase sales among current customer portfolio (aka chefs/restaurants)? Which group of chefs/restaurants would you focus and why? Which channels would you use to reach your prospective customer and sell your products to them? (b) Remember your idea for new target group suggested by you in previous case, in which platforms or places would you sell your products among your…is more valuable and more likely to lead to a sustainable competitive knowledge than is much harder for competitors to imitate. because it Tacit knowledge; explicit knowledge Explicit knowledge; marketing knowledge Imitable knowledge; explicit knowledge Transferable knowledge; tacit knowledgeMultiple Choice Choose the best answer for the questions John is a consumer of ziploc bags, he buys them to store things in his kitchen. * True O False Thn Poaring 0's was a time of prosperity, many people spent their mc
- 1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size ServicesA product or service must not only be innovative but also Select one: O a be the first product or service in the market Ob. be seen as valuable by the customers Oc. be the cheapest in the market O d. be produced the fastestAssume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution.Develop a creative approach for improving specific processes, and utilize inductive arguments to support the proposed solution. The response should include one of the following: generalization, analogy, or causal argument.
- 1. An unsatisfied need is a gap between a person's actual and desired states on some physical or psychological dimension . Select one : True False 2. Market - oriented firms are characterized by a consistent focus only at the managerial level on customers ' needs and competitive circumstances . Select one : True FalseAs a young Graduate who has been employed by Kyekyewere Limited who operates four different types of Businesses in four different industries as follows:a) Cash Cowb) Starc) Question Mark / Problem child andd) DogsWith the knowledge skills and competencies that you have acquired as a Graduate who studied Management of Small and Medium Enterprise Advise Management about these Investment Portfolios in the various industry (s). Your advice should cover the followinga) Explain to Management what Cash cow, Star , Question mark and Dogs industries represent.b) Advise Management on which firm(s) demand further investment and why? c) Advise Management on which firm(s) to close down and why?Which of the following is a retail selling expense for an aromatherapy shop like Sage? OElectricity. Mall rent. O Interest payment on a start-up loan. Office supplies. Salaries paid to its sales staff