the top mobile phone manufacturers, beginning in the 1990s. The first GSM call was made in 1991 using Nokia equipment. Rapid success in the mobile phone sector allowed Nokia to become, by 1998, the best-selling mobile phone brand in the world. As time goes by, Nokia Telecommunication Company's downfall was caused by the major issues in 2007 resulting from the recall of 46 million cell-phones that encountered faulty batteries due to Nokia’s poor decision-making and management style. Based on our discussion What would you suggest as the best marketing strategy to focus on a successful operation in order to restore their best-selling phone in the world market today? What is the best thing you can do to restore the company's image and continue patronizing its business products? Use Strategic Marketing technique
the top mobile phone manufacturers, beginning in the 1990s. The first GSM call was made in 1991 using Nokia equipment. Rapid success in the mobile phone sector allowed Nokia to become, by 1998, the best-selling mobile phone brand in the world. As time goes by, Nokia Telecommunication Company's downfall was caused by the major issues in 2007 resulting from the recall of 46 million cell-phones that encountered faulty batteries due to Nokia’s poor decision-making and management style. Based on our discussion What would you suggest as the best marketing strategy to focus on a successful operation in order to restore their best-selling phone in the world market today? What is the best thing you can do to restore the company's image and continue patronizing its business products? Use Strategic Marketing technique
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Nokia Telecommunications Company is one of the top mobile phone manufacturers, beginning in the 1990s. The first GSM call was made in 1991 using Nokia equipment. Rapid success in the mobile phone sector allowed Nokia to become, by 1998, the best-selling mobile phone brand in the world. As time goes by, Nokia Telecommunication Company's downfall was caused by the major issues in 2007 resulting from the recall of 46 million cell-phones that encountered faulty batteries due to Nokia’s poor decision-making and management style.
Based on our discussion What would you suggest as the best marketing strategy to focus on a successful operation in order to restore their best-selling phone in the world market today? What is the best thing you can do to restore the company's image and continue patronizing its business products? Use Strategic Marketing technique.
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