a. Examine the strategies that made it possible for G&D to gain control over its suppliers, distributors and rivals. b. Discuss the external factors (social and political) that might have made G&D very competitive in the pharmaceutical industry. c. As a Consultant, examine four (4) internal strengths that will enable G&D maintain its competitive advantage in the pharmaceutical industry.
G&D Ltd is a leading pharmaceutical company in Ghana. Upon conducting a SWOT analysis, G&D is gaining some control over its suppliers, distributors and competitors. Unsurprisingly, the company’s stock price soared 15 percent in the first four weeks of 2018 while the overall stock market declined 3 percent. G&D is headquartered in Cantonments, Accra and having 1,800 fulltime employees. The company acquired Ernest Chemist Ltd. for GHC5 million in 2017, adding a broad manufacturing and distribution network for expanding in the generic medications and medical devices market. Based in Tema, Tobinco Ltd is a manufacturer of several brands of medical equipments and unprocessed medical supplies. D&G expects the Tobinco’s acquisition to contribute revenue of more than GHC2 million in 2018. Following the outbreak of COVID-19 in Ghana with the first recorded case on March 12, 2020 when two infected travellers from Norway and Turkey landed at KIA, Ghana waged a war against the deadly virus with staggering statistics; 81,245 confirmed cases; 74,047 recoveries; 6,614 active cases; 584 deaths; and 500+ new infections daily by February 2021, amidst restrictions and various coping mechanisms. Since then, the Government of Ghana has been exploring the possibility of securing a vaccine locally. Meanwhile, leading pharmaceutical manufacturer G&D recently formed a
Required
a. Examine the strategies that made it possible for G&D to gain control over its suppliers, distributors and rivals.
b. Discuss the external factors (social and political) that might have made G&D very competitive in the pharmaceutical industry.
c. As a Consultant, examine four (4) internal strengths that will enable G&D maintain its competitive advantage in the pharmaceutical industry.
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