While the A380 was widely regarded as a failure, Airbus maintained its market share throughout the turbulent two-year period between 2019 and 2021, during which the Covid-19 pandemic wreaked havoc across the globe. In uncertain times, both Airbus and Boeing anticipated that the pandemic would have a negative impact on their businesses. While both the A380 and the B747 were scheduled to be retired in the near future. Their experiences undoubtedly provided several key takeaways for the two competing companies. 1. For Airbus, had the A380 been just a bad strategy? Alternatively, had it been a good strategy gone wrong in execution? 2. What learning lessons had the A380 provided Airbus? 3. How could Airbus stay competitive despite the demise of its magnificent A380 in the near future? 4. Would environmentally friendly planes become the new battlefield for the two rivals - Airbus and Boeing?
While the A380 was widely regarded as a failure, Airbus maintained its market share throughout the turbulent two-year period between 2019 and 2021, during which the Covid-19 pandemic wreaked havoc across the globe. In uncertain times, both Airbus and Boeing anticipated that the pandemic would have a negative impact on their businesses. While both the A380 and the B747 were scheduled to be retired in the near future. Their experiences undoubtedly provided several key takeaways for the two competing companies.
1. For Airbus, had the A380 been just a bad strategy? Alternatively, had it been a good strategy gone wrong in execution?
2. What learning lessons had the A380 provided Airbus?
3. How could Airbus stay competitive despite the demise of its magnificent A380 in the near future?
4. Would environmentally friendly planes become the new battlefield for the two rivals - Airbus and Boeing?
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