Douglas and Associates Construction Limited is a privately owned construction firm based in NewZealand, specializing in the development of affordable alternative housing options, including tinyhomes, small residences, and mobile homes. The company utilizes materials such as freightcontainers and reclaimed or recycled resources. Established in 2000 as a family-run business, the firmhas experienced a significant increase in demand for its services, particularly in response to the globalrise in real estate prices and the ongoing effects of the pandemic, which have rendered homeownership increasingly unattainable for many individuals. This surge in interest has been furtherinfluenced by the "Tiny Home Movement," leading to notable growth in both demand for thecompany's offerings and expansion into international markets. Currently, Douglas and AssociatesConstruction Limited employs 500 individuals and aims for further growth.The company is led by co-founders and General Managers Mr. Steven Douglas and his brother DavidDouglas, aged 65 and 50, respectively. Despite lacking formal training in business management andleadership development, the brothers recognize the necessity of preparing for their eventualretirement. This includes the recruitment of additional managers and the provision of essentialleadership training to ensure the effective implementation of the company’s vision. How effective leadership contributes to enhacing employee motivation
Douglas and Associates Construction Limited is a privately owned construction firm based in New
Zealand, specializing in the development of affordable alternative housing options, including tiny
homes, small residences, and mobile homes. The company utilizes materials such as freight
containers and reclaimed or recycled resources. Established in 2000 as a family-run business, the firm
has experienced a significant increase in demand for its services, particularly in response to the global
rise in real estate prices and the ongoing effects of the pandemic, which have rendered home
ownership increasingly unattainable for many individuals. This surge in interest has been further
influenced by the "Tiny Home Movement," leading to notable growth in both demand for the
company's offerings and expansion into international markets. Currently, Douglas and Associates
Construction Limited employs 500 individuals and aims for further growth.
The company is led by co-founders and General Managers Mr. Steven Douglas and his brother David
Douglas, aged 65 and 50, respectively. Despite lacking formal training in business management and
leadership development, the brothers recognize the necessity of preparing for their eventual
retirement. This includes the recruitment of additional managers and the provision of essential
leadership training to ensure the effective implementation of the company’s vision. How effective leadership contributes to enhacing employee motivation
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