Answered: What strategic issues may Port Aventura…

Business

Management

What strategic issues may Port Aventura face?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Scenario:Maria is considering operating a local business in the beauty and cosmetology sector in the islandof Trinidad. She has completed research into the operations of similar businesses locally andintends to market and sell her products initially at the local level, with the possibility of extendingat the regional level in the near future. Maria understands that to shape the business’s overallstrategy there are various strategic drivers both internally and externally which must be consideredand wants expert advice on these drivers relevant to her business. She is also struggling withdeciding on the best structure for the organization, as well as the most effective ways of marketingher products to ensure that they are more attractive to buyers than the current options. She isconsidering a strategic alliance but is not sure if to form links among non-competitive firms orassociate with firms in an unrelated activity. Maria is aware of internal and external tools whichbusinesses use to…