During the 1970s and 1980s the United States steel industry faced new competitors with lower operating costs such as cheaper foreign steel and lower price steel manufactured by mini mills Making steel out of scrap. The new rivals have a dramatically negative impact on the traditional larger scale integrated steel making facilities (high threat). What competitive force is in play in this situation? a. The power of the buyers b. The threat of new entrance to the market (which occurred) c.  The competition among the large rival domestic steel makers, for example US steel versus Republic steel d. The power of the suppliers to the steel industry
During the 1970s and 1980s the United States steel industry faced new competitors with lower operating costs such as cheaper foreign steel and lower price steel manufactured by mini mills Making steel out of scrap. The new rivals have a dramatically negative impact on the traditional larger scale integrated steel making facilities (high threat). What competitive force is in play in this situation? a. The power of the buyers b. The threat of new entrance to the market (which occurred) c.  The competition among the large rival domestic steel makers, for example US steel versus Republic steel d. The power of the suppliers to the steel industry
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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During the 1970s and 1980s the United States steel industry faced new competitors with lower operating costs such as cheaper foreign steel and lower price steel manufactured by mini mills Making steel out of scrap. The new rivals have a dramatically negative impact on the traditional larger scale integrated steel making facilities (high threat). What competitive force is in play in this situation?
a. The power of the buyers
b. The threat of new entrance to the market (which occurred)
c.  The competition among the large rival domestic steel makers, for example US steel versus Republic steel
d. The power of the suppliers to the steel industry
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