ilable in 50 countries with the goal of expanding to 200 countries by the end of 2016. The next countries to get Netflix are Italy, Spain, and Portugal. Similar to Netflix's other European offerings, service will be offered at a price of €6.49 per month, which converts to U.S. $7.28 during the time of expansion. Calculate the annual market sales potential for Spain in euros and U.S. dollars. There are 18,980,600 television households in Spain, with 70percent having high-speed Internet. Assume 45percent of the households are willing and able to purchase the service and would purchase one subscription at an average price of€6.49per month($7.28)
Video streaming service Netflix is expanding rapidly around the globe. It is currently available in 50 countries with the goal of expanding to 200 countries by the end of 2016. The next countries to get Netflix are Italy, Spain, and Portugal. Similar to Netflix's other European offerings, service will be offered at a price of €6.49 per month, which converts to U.S. $7.28 during the time of expansion. Calculate the annual market sales potential for Spain in euros and U.S. dollars. There are 18,980,600 television households in Spain, with 70percent having high-speed Internet. Assume 45percent of the households are willing and able to purchase the service and would purchase one subscription at an average price of€6.49per month($7.28).
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