Scenario:Maria is considering operating a local business in the beauty and cosmetology sector in the islandof Trinidad. She has completed research into the operations of similar businesses locally andintends to market and sell her products initially at the local level, with the possibility of extendingat the regional level in the near future. Maria understands that to shape the business’s overallstrategy there are various strategic drivers both internally and externally which must be consideredand wants expert advice on these drivers relevant to her business. She is also struggling withdeciding on the best structure for the organization, as well as the most effective ways of marketingher products to ensure that they are more attractive to buyers than the current options. She isconsidering a strategic alliance but is not sure if to form links among non-competitive firms orassociate with firms in an unrelated activity. Maria is aware of internal and external tools whichbusinesses use to understand the operating environment but is unsure which ones are feasible forher business or will provide the most relevant information. Whilst Maria has a lot of ideas, sherecognizes the need for help to ensure her success. Strategic Alliancea. Identify and discuss one (1) type of alliance, (non-cocmpetitive, competitive, precompetitive, procompetitive)based on the scenario presented, with the use of a company locally, to improveher chances of succeeding in the market. The name of the company must beclearly stated.
Scenario:
Maria is considering operating a local business in the beauty and cosmetology sector in the island
of Trinidad. She has completed research into the operations of similar businesses locally and
intends to market and sell her products initially at the local level, with the possibility of extending
at the regional level in the near future. Maria understands that to shape the business’s overall
strategy there are various strategic drivers both internally and externally which must be considered
and wants expert advice on these drivers relevant to her business. She is also struggling with
deciding on the best structure for the organization, as well as the most effective ways of marketing
her products to ensure that they are more attractive to buyers than the current options. She is
considering a strategic alliance but is not sure if to form links among non-competitive firms or
associate with firms in an unrelated activity. Maria is aware of internal and external tools which
businesses use to understand the operating environment but is unsure which ones are feasible for
her business or will provide the most relevant information. Whilst Maria has a lot of ideas, she
recognizes the need for help to ensure her success.
Strategic Alliance
a. Identify and discuss one (1) type of alliance, (non-cocmpetitive, competitive, precompetitive, procompetitive)
based on the scenario presented, with the use of a company locally, to improve
her chances of succeeding in the market. The name of the company must be
clearly stated.
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