Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In the first three months of 2017, five department stores—Macy’s, Kohl’s, Dillard’s, J.C. Penney and Nordstrom—collectively lost $4.6 billion in market value, per analysis from Bloomberg and Financial Times. Nordstrom was downgraded by J.P. Morgan after executives at the retailer said bricks-and-mortar sales hadn’t been so bad since 1972.
Now in 2020-1: There is Covid.
So, if you were a retail business leader, what are the implications? As a business leader in retail, what would you do next?
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