Answered: How could Airbus stay competitive…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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in conclusion, why did general motors (the company) succeed in spite of its problems?
what is the comparative advantage and strategy for Airbus, and its A380.
As the first estimates of worldwide car sales of the begin trickling in, Toyota, when its production is combined with that of its affiliates Daihatsu and Subaru, is on the brink of becoming the first member of the “10 million club.” It will swiftly be followed by GM and Volkswagen, both of which are also enjoying continued growth, especially in the world’s largest car market, China. Makers of luxurious models with strong brands, such as BMW and Jaguar Land Rover, can do well selling relatively small volumes of cars for handsome profits. But despite rising sales in America and Britain, and the apparent end of an 8x-year downturn in continental Europe, life is getting tougher for the squeezed middle, selling mainly mass-market models at profit margins that are slim at best. There are plenty of reasons why size matters in the automobile industry. Besides the obvious economies of scale and stronger bargaining power with suppliers, being big makes it easier, especially with today’s flexible…
Solaris Pte Ltd is a manufacturer of solar panels used by many organisations in solar farms to produce electricity in Singapore. The last few years had been tough. The COVID19 pandemic had shutdown many economic activities leading to poor sales in solar panels. In more recent times, with many countries in the world embracing endemic COVID and opening up their borders, economic activities are restarting. The CEO of Solaris is optimistic even though there are other challenges like sharp spikes in oil and gas prices, war in Ukraine and frequent supply chain disruptions Table 4. Solar Panel Sales Period Units Sold Actual 2019 Q1 25000 2019 Q2 22500 2019 Q3 17500 2019 Q4 12500 2020 Q1 10500 2020 Q2 10750 2020 Q3 12500 2020 Q4 17500 2021 Q1 21250 2021 Q2 23750 2021 Q3 25000 2021 Q4 27500 2022 Q1 60825 2022 Q2 57500 2022 Q3 ? 2022 Q4 ? 2023 Q1 ? 2023 Q2 ? Table 4 shows the past quarterly sales data of solar panels sold by…
While the A380 was widely regarded as a failure, Airbus maintained its market share throughout the turbulent two-year period between 2019 and 2021, during which the Covid-19 pandemic wreaked havoc across the globe. In uncertain times, both Airbus and Boeing anticipated that the pandemic would have a negative impact on their businesses. While both the A380 and the B747 were scheduled to be retired in the near future. Their experiences undoubtedly provided several key takeaways for the two competing companies. 1. For Airbus, had the A380 been just a bad strategy? Alternatively, had it been a good strategy gone wrong in execution? 2. What learning lessons had the A380 provided Airbus? 3. How could Airbus stay competitive despite the demise of its magnificent A380 in the near future? 4. Would environmentally friendly planes become the new battlefield for the two rivals - Airbus and Boeing?
With respect to Microsoft’s acquisitions, Skype and Nuance, discuss the strategic benefits expected to accrue under the following sub-headings: risk market power The Case From humble beginnings in Gates’s family garage, Microsoft has grown to exceed $77.85 billion of revenue in 2013 and offer a product line extending from gaming (Xbox) and Internet services (Internet Explorer and Bing) to mobile devices (Windows Phones). In 2011, Microsoft diversified its product line yet again through acquiring Skype Global for $8.5 billion in cash. Although Microsoft had previously ventured into the Internet communications industry with Windows Live Messenger, Skype offered Microsoft broader device support, mobile video calling, and access to over 170 million Skype users, potential new clients for Microsoft’s existing products. Microsoft considered Skype a valuable acquisition due to the strategic fit between the value chain activities of the two companies. Moreover, Skype’s communication…

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How could Airbus stay competitive despite the demise of its magnificent A380 in the near future