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How could Airbus stay competitive despite the demise of its magnificent A380 in the near future?
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- Contrast the position between Apple and Nokia – to what extent has this dramatic shift in competitive position been driven by underlying core competencies, or are there other factors in play?in conclusion, why did general motors (the company) succeed in spite of its problems?what is the comparative advantage and strategy for Airbus, and its A380.
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- Whar are the issues that Air Asia is facing due to the covid-19 pandemic? Explain.While the A380 was widely regarded as a failure, Airbus maintained its market share throughout the turbulent two-year period between 2019 and 2021, during which the Covid-19 pandemic wreaked havoc across the globe. In uncertain times, both Airbus and Boeing anticipated that the pandemic would have a negative impact on their businesses. While both the A380 and the B747 were scheduled to be retired in the near future. Their experiences undoubtedly provided several key takeaways for the two competing companies. 1. For Airbus, had the A380 been just a bad strategy? Alternatively, had it been a good strategy gone wrong in execution? 2. What learning lessons had the A380 provided Airbus? 3. How could Airbus stay competitive despite the demise of its magnificent A380 in the near future? 4. Would environmentally friendly planes become the new battlefield for the two rivals - Airbus and Boeing?With respect to Microsoft’s acquisitions, Skype and Nuance, discuss the strategic benefits expected to accrue under the following sub-headings: risk market power The Case From humble beginnings in Gates’s family garage, Microsoft has grown to exceed $77.85 billion of revenue in 2013 and offer a product line extending from gaming (Xbox) and Internet services (Internet Explorer and Bing) to mobile devices (Windows Phones). In 2011, Microsoft diversified its product line yet again through acquiring Skype Global for $8.5 billion in cash. Although Microsoft had previously ventured into the Internet communications industry with Windows Live Messenger, Skype offered Microsoft broader device support, mobile video calling, and access to over 170 million Skype users, potential new clients for Microsoft’s existing products. Microsoft considered Skype a valuable acquisition due to the strategic fit between the value chain activities of the two companies. Moreover, Skype’s communication…
