Should Ford continue with the global platform strategy or make some changes?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Should Ford continue with the global platform strategy or make some changes?

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Yes, Ford should continue with the global platform strategy and not make some other changes.  The corporate strategy is lined up with Ford's mission of creating vehicles that convey remarkable incentive to clients across worldwide business sectors. Ford’s corporate methodology is helping Ford achieve one of the objectives of its 'One Ford' plan which is to have beneficial development across topographies and item types. Portage's essence in worldwide business sectors and its emphasis on district explicit purchaser requests are prompting Ford to produce incredible items with quality, fuel efficiency, wellbeing and smart design and creating a balanced portfolio of products.

Likewise, Ford's corporate methodology lines up with Ford's "Go Further." In 2012, Ford presented "Go Further" as a global brand guarantee as a point that separates Ford from its rivals. It's a responsibility "to enhance and convey incredible items that "manufacture a more grounded business and a superior world." Go Further is the guarantee behind the One Ford plan, and a worldwide guarantee lines up with Ford's worldwide degree. Its globalized stages and vehicles including, Ford Fiesta, Focus, Escape, Fusion, and C-MAX, make a steady brand personality for Ford in the worldwide commercial center. The most fundamental parts of coordinated showcasing correspondences is one voice, one message, and Ford accomplishes this with "Go Further."

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