Can you please explain me what is happening in this case, What made Paris an attractive choice for a Disney Park? The park attendance and hotels' occupancy turned out to be disappointing and caused EuroDisney to undertake a major realignment. What were the cultural challenges Disney failed to anticipate as they ventured outside of the U.S.? And for last how does this apply to management work ?
Can you please explain me what is happening in this case, What made Paris an attractive choice for a Disney Park? The park attendance and hotels' occupancy turned out to be disappointing and caused EuroDisney to undertake a major realignment. What were the cultural challenges Disney failed to anticipate as they ventured outside of the U.S.? And for last how does this apply to management work ?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
Related questions
Question
EuroDisney
On April 12th, 1992 the Walt Disney Company opened its
fourth resort and second international
location in Paris, France. After Disney's success opening
Tokyo Disney Resort in 1983, Disney
sought more international expansion. The author spent 5
years working at EuroDisney and accu-
mulated experience working in an international
environment.
Can you please explain me what is happening in this case, What made Paris an attractive choice for a Disney Park?
The park attendance and hotels' occupancy turned out to be
disappointing and caused EuroDisney to
undertake a major realignment. What were the cultural
challenges Disney failed to anticipate as they
ventured outside of the U.S.? And for last how does this apply to management work ?
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