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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Will the barriers (increased to supply risk, lack of skill, culture customs language, currency fluctuations, longer lead time) to worldwide sourcing ,be more critical or less critical for manufacturers in the United States in 2022? Please discuss how manufacturers in the United States could manage or overcome each barrier.

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For the manufacturers, these factors are too much critical. Increased risk of supply chain and lack of skill affects the production of the organization. Supply chain risk increased the risk of non availability of resources to the manufacturing facility and thereby, affecting the manufacturing of the organization. 

 

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