Profit Centers: Hospitals Suburban General Hospital owns and operates several communityhospitals in North Carolina. One of its hospitals, Cordona Community Hospital, is a not-for-profitinstitution that has not met its financial targets in the past several years because of decreasing volume.It has been losing market share largely because of the entrance of a new competitor, JeffersonMemorial Hospital. Jefferson has successfully promoted itself as the premier provider of qualitycare; its slogan is “Patients Come First.” To compete with Jefferson, Cordona has developed a new[LO 18-3][LO 18-3][LO 18-3]Final PDF to printerChapter 18 Strategic Performance Measurement: Cost Centers, Profit Centers, and the Balanced Scorecard 821blo17029_ch18_775-825.indd 821 02/19/18 09:10 AMdepartment, guest services, to improve patient relations and overall customer service. Guest servicespersonnel will be positioned throughout the hospital and at major entrances to help patients andtheir families get where they are going. Guest services will also be visible in the waiting rooms ofhigh-volume areas such as cardiovascular services and women’s services to help guide the patientsthroughout their visit. Cordona’s management is wrestling with how to charge guest services to thevarious profit centers in the hospital.Required What are some different ways to allocate the costs of guest services, and what would be theeffect of each on the behavior of the managers of the different profit centers?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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Profit Centers: Hospitals Suburban General Hospital owns and operates several community
hospitals in North Carolina. One of its hospitals, Cordona Community Hospital, is a not-for-profit
institution that has not met its financial targets in the past several years because of decreasing volume.
It has been losing market share largely because of the entrance of a new competitor, Jefferson
Memorial Hospital. Jefferson has successfully promoted itself as the premier provider of quality
care; its slogan is “Patients Come First.” To compete with Jefferson, Cordona has developed a new
[LO 18-3]
[LO 18-3]
[LO 18-3]
Final PDF to printer
Chapter 18 Strategic Performance Measurement: Cost Centers, Profit Centers, and the Balanced Scorecard 821
blo17029_ch18_775-825.indd 821 02/19/18 09:10 AM
department, guest services, to improve patient relations and overall customer service. Guest services
personnel will be positioned throughout the hospital and at major entrances to help patients and
their families get where they are going. Guest services will also be visible in the waiting rooms of
high-volume areas such as cardiovascular services and women’s services to help guide the patients
throughout their visit. Cordona’s management is wrestling with how to charge guest services to the
various profit centers in the hospital.
Required What are some different ways to allocate the costs of guest services, and what would be the
effect of each on the behavior of the managers of the different profit centers?

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