The marketing team at a foreign import company is studying data that shows how customers navigate their website. The team needs to find ways to improve the site and make it easier for customers to find what they need. The data the team is studying is based on A) bounce rates. B) click paths. C) page views. D) conversion r

The marketing team at a foreign import company is studying data that shows how customers navigate their website. The team needs to find ways to improve the site and make it easier for customers to find what they need. The data the team is studying is based on A) bounce rates. B) click paths. C) page views. D) conversion r

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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