The CPM and CPC rates of a publisher of display ads is $40 and $4, respectively. The average CTR of display ads is 0.5%. Which of the two buying models will be more profitable for the marketer and which model should the publisher choose for selling ad inventory?
The CPM and CPC rates of a publisher of display ads is $40 and $4, respectively. The average CTR of display ads is 0.5%. Which of the two buying models will be more profitable for the marketer and which model should the publisher choose for selling ad inventory?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
The CPM and CPC rates of a publisher of display ads is $40 and $4, respectively. The
average CTR of display ads is 0.5%. Which of the two buying models will be more
profitable for the marketer and which model should the publisher choose for selling ad
inventory?
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