TCS is a Pakistani courier and logistic provider. It is the market leader in courier and logistic services. They have launched an app that delivers food throughout the Pakistan (such as FoodPanda). This app allows customers to browse through a variety of restaurants, cuisines, check menus and prices. To order through this app, customer can locate any restaurant in city. The app offers two payment options, i.e., through card and cash on delivery. As a marketing expert, answer the following questions for TCS. Suggest the name for the app by using your concepts learned in branding. How the AIDA model will be useful for you to make an advertisement for TCS? What kind of advertisement will you prefer for TCS (informative, persuasive, reminder, or comparative) and why?
Critical Path Method
The critical path is the longest succession of tasks that has to be successfully completed to conclude a project entirely. The tasks involved in the sequence are called critical activities, as any task getting delayed will result in the whole project getting delayed. To determine the time duration of a project, the critical path has to be identified. The critical path method or CPM is used by project managers to evaluate the least amount of time required to finish each task with the least amount of delay.
Cost Analysis
The entire idea of cost of production or definition of production cost is applied corresponding or we can say that it is related to investment or money cost. Money cost or investment refers to any money expenditure which the firm or supplier or producer undertakes in purchasing or hiring factor of production or factor services.
Inventory Management
Inventory management is the process or system of handling all the goods that an organization owns. In simpler terms, inventory management deals with how a company orders, stores, and uses its goods.
Project Management
Project Management is all about management and optimum utilization of the resources in the best possible manner to develop the software as per the requirement of the client. Here the Project refers to the development of software to meet the end objective of the client by providing the required product or service within a specified Period of time and ensuring high quality. This can be done by managing all the available resources. In short, it can be defined as an application of knowledge, skills, tools, and techniques to meet the objective of the Project. It is the duty of a Project Manager to achieve the objective of the Project as per the specifications given by the client.
Question related to Fundamental of Marketing
TCS is a Pakistani courier and logistic provider. It is the market leader in courier and logistic services. They have launched an app that delivers food throughout the Pakistan (such as FoodPanda). This app allows customers to browse through a variety of restaurants, cuisines, check menus and prices. To order through this app, customer can locate any restaurant in city. The app offers two payment options, i.e., through card and cash on delivery. As a marketing expert, answer the following questions for TCS.
- Suggest the name for the app by using your concepts learned in branding.
- How the AIDA model will be useful for you to make an advertisement for TCS?
- What kind of advertisement will you prefer for TCS (informative, persuasive, reminder, or comparative) and why?
1.) According to the concept of branding the brand name should be short, simple, attractive, should not be vulgar, and easy to remember. TCS EAT should be the brand name as it is resembling the parent company and have already created a brand image of the company in the market. It is easy to remember and pronounce as a whole.
2.) AIDA ( Attention, Interest, Desire, Action) will be quite vital in attracting and engaging the customers in the initial stage of the service launched. It will attract customers, make them interested in the product, then the goal is to make consumers desire it to purchase the product and last is to influence them to ultimate purchase.
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