Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
How to apply the marketing concept of "means-end-chain" for American Express Card?
Expert Solution
Step 1
introduction:-
The means-end chain is an implement effective framework that connects product qualities to deeper operational and societal repercussions, as well as potentially greater customer values. Customers' understanding of product information is linked to their awareness of repercussions and objectives through the means-end chain.
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