Discuss The Approach To Designing A Channel Structure and explain its importance.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Topic: Channel Structure 1. Discuss The Approach To Designing A Channel Structure and explain its importance. " The approach to designing a channel structure " • Set and coordinate distribution objectives • Specify the distribution tasks • Develop alternative channel stracture • Evaluate the relevant variables • Choose the best channel stracture • Select channel members
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