organization's current channel partners are particularly expensive, unreliable, or unable to meet organization's distribution needs" 1. Expalin why and how firm use forward integration in such situation.

organization's current channel partners are particularly expensive, unreliable, or unable to meet organization's distribution needs" 1. Expalin why and how firm use forward integration in such situation.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 15DRQ

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Buying

Buying is the activity that involves acquiring something of value in exchange for an asset. The acquisition could be goods or/and services. During the buying process, the exchange of value takes place between two or more parties. For instance, if you are offered a present from your relative, it can not be termed “buying” as value exchange is only from one side. Therefore, any form of gifting is not considered buying. The most common medium of exchange to facilitate buying is currency.

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"An organization's current channel partners are particularly expensive, unreliable, or unable to meet organization's distribution needs"

1. Expalin why and how firm use forward integration in such situation.

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