Tata Tea’s initial advertising campaigns primarily communicated the physical and functional aspects like packaging, freshness, taste and energy. After attaining market leadership, Tata Tea changed its communication toward social awakening through Jaago Re! (Wake Up) campaign. Tata Tea aired commercials on social problems – corruption, bad roads and irresponsible politicians. Recently Tata Tea Premium’s series of Hyperlocal Campaigns for India celebrating India’s rich cultural diversity and invoke regional pride like #DeshKaKulhad campaign. How is the company using these messages to build their brand value? What are key takeaways for the marketers? What other ‘socially relevant’ themes that Tata Tea can integrate into its social marketing initiatives campaign. Note:- It should be at least 800 words.
Tata Tea’s initial advertising campaigns primarily communicated the physical and functional aspects like packaging, freshness, taste and energy. After attaining market leadership, Tata Tea changed its communication toward social awakening through Jaago Re! (Wake Up) campaign. Tata Tea aired commercials on social problems – corruption, bad roads and irresponsible politicians. Recently Tata Tea Premium’s series of Hyperlocal Campaigns for India celebrating India’s rich cultural diversity and invoke regional pride like #DeshKaKulhad campaign. How is the company using these messages to build their brand value? What are key takeaways for the marketers? What other ‘socially relevant’ themes that Tata Tea can integrate into its social marketing initiatives campaign.
Note:- It should be at least 800 words.
Step by step
Solved in 3 steps
