Suresh is planning to take his successful fast food venture global. Which of the following is the reason why his task could be more complicated than that of the domestic marketer? a) The international marketer must change his marketing goals in the various countries of operation. b) The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.
Suresh is planning to take his successful fast food venture global. Which of the following is the reason why his task could be more complicated than that of the domestic marketer? a) The international marketer must change his marketing goals in the various countries of operation. b) The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suresh is planning to take his successful fast food venture global. Which of the following is the reason why his task could be more complicated than that of the domestic marketer?
a) The international marketer must change his marketing goals in the various countries of operation.
b) The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.
c) Technological standardization could challenge effective customization in different markets.
d) International trade regulations still do not allow free trade in most markets across the globe.
Which of these is correct any why?
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