Disruption is a concept of innovation and disruptive innovations have been changing the landscape of modern economies. You need to: 1. Explain Disruptive Innovation. 2. Choose an industry of Pakistan and identify disruptive innovative brands of Pakistan 3. Choose another developed country and identify the disruptive innovative brands in the same industry you selected in this country 4. Compare the disruptive innovative brands of the both countries. You need to compare the past performance, future growth prospects, and financial situation of the brands.
Disruption is a concept of innovation and disruptive innovations have been changing the landscape of modern economies. You need to: 1. Explain Disruptive Innovation. 2. Choose an industry of Pakistan and identify disruptive innovative brands of Pakistan 3. Choose another developed country and identify the disruptive innovative brands in the same industry you selected in this country 4. Compare the disruptive innovative brands of the both countries. You need to compare the past performance, future growth prospects, and financial situation of the brands.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Disruption is a concept of innovation and disruptive innovations have been changing the landscape of modern economies. You need to:
1. Explain Disruptive Innovation.
2. Choose an industry of Pakistan and identify disruptive innovative brands of Pakistan
3. Choose another developed country and identify the disruptive innovative brands in the same industry you selected in this country
4. Compare the disruptive innovative brands of the both countries. You need to compare the past performance, future growth prospects, and financial situation of the brands.
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