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Critical Thinking Many firms wish to market their prod- ucts to consumers in bottom of the pyramid countries. Being successful now will create consumer familiarity with the brand establishing a presence in the coun- tries for the future when the economy of the coun- tries improves. In addition to the ways we discussed in the chapter, what are some innovative strategies that could be successful for firms wishing to sell one of the following products? 1. Disposable diapers 2. Body wash 3. Toothpaste

Critical Thinking Many firms wish to market their prod- ucts to consumers in bottom of the pyramid countries. Being successful now will create consumer familiarity with the brand establishing a presence in the coun- tries for the future when the economy of the coun- tries improves. In addition to the ways we discussed in the chapter, what are some innovative strategies that could be successful for firms wishing to sell one of the following products? 1. Disposable diapers 2. Body wash 3. Toothpaste

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Many firms wish to market their prod- ucts to consumers in bottom of the pyramid countries. Being successful now will create consumer familiarity with the brand establishing a presence in the coun- tries for the future when the economy of the coun- tries improves. In addition to the ways we discussed in the chapter, what are some innovative strategies that could be successful for firms wishing to sell one of the following products? 1. Disposable diapers 2. Body wash 3. Toothpaste
Transcribed Image Text:Critical Thinking Many firms wish to market their prod- ucts to consumers in bottom of the pyramid countries. Being successful now will create consumer familiarity with the brand establishing a presence in the coun- tries for the future when the economy of the coun- tries improves. In addition to the ways we discussed in the chapter, what are some innovative strategies that could be successful for firms wishing to sell one of the following products? 1. Disposable diapers 2. Body wash 3. Toothpaste
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